Led rebranding of 18th Street Arts Center collaborating with RPA Advertising, directing creative implementation of new mark plus branding elements across all media, including video and print. Designed, developed, and implemented first Branding Manual and Style Guide.
Developed integrated marketing strategies for 3 key programs—annual fundraiser (Beer Art & Music Festival), bi-annual open studio event, and quarterly exhibition openings, maximizing visibility and awareness of signature programming.
Leveraged social media (Facebook, Twitter, Instagram) and online presence to expand reach, ensuring that all visitors had a positive relationship with the organization assisting Development Department to attain sponsorships.
Developed first-ever Social Media Manual + Guide with How-To’s and Best Practices.
Directed redesign of website to maximize user-engagement and highlight programming.
Overhauled and developed marketing plan, strategy, and budget.
Grew and cultivated relationships with art-related periodicals, journals, and magazines–i.e. LA Weekly, LA Times, KCRW, Artforum, Art LTD, Artillery, Art in America, and Hyperallergic.
Reactivated communication with past artists and maintained communication with current and upcoming artists to facilitate digital audience engagement and cross-promotion.